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The Value of Membership

Being a member of Greater Mankato Growth, the area's chamber of commerce and economic development organization, is good for your business.

  • Membership in a chamber enhances a business' ability to communicate that it uses good business practices by 29% and that it is reputable by 26%.
  • When consumers see a company is involved with its chamber, they are 19% more likely to think favorably about that company.
  • If a company is highly involved in its local chamber, consumers are 12% more likely to think that its products stack up better against its competition.
  • When consumer know a small business is a member of a chamber, they're 44% more likely to think favorably of it and 63% more likely to think to purchase from it.
  • When consumers know a restaurant franchise is a member of a chamber, they are 40% more likely to eat there.
  • When consumers know an insurance company is a member of a chamber, they are 43% more likely to consider purchasing from it.

 

Source: The Real Value of Joining a Local Chamber of Commerce: A Research Study by the Shapiro Group and Market Street Services. The 2007 was sponsored by ABM, Administaff, Jim Blasingame and AskJim.biz in cooperation with American Chamber of Commerce Executives. Small business generally defined as a business with 500 employees or less.

 

 

 

 

 

 

 

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